Promotional activity

Ameria Russ has been seriously engaged in the marketing, advertising and PR, constantly promoting its products, maintaining recognizability of brands, implementing smooth and continuous contact of ‘consumer — goods’. Different forms of advertising are aimed at different customers, and each one achieves its goals. The company connects various advertising channels for interactive communication with consumers. It is the work of promoters at the points of sale, special promotions and events. Ameria Russ tries to provide timely information to consumers about the emergence of a new brand or a product. Ongoing promotional activity supports a level of sales and popularity of products and brands, and helps customers continuously increase sales.

Every year since 2005, Ameria Russ invites journalists and trade press to tours in Europe for getting acquainted with the history, culture and production of European partner companies. Promotional materials are regularly printed in the following magazines: Gastronome, Afisha Eda, Domashny Ochag, Vkusno i Polezno, AIF About Kitchen, Health, Shape and many others. These are materials devoted to the products of Ameria Russ; they describe the benefits of these products, a manner of their preparation and their uniqueness. For example, olive oil, as a fairly new product for our market, constantly needs publications that Ameria Russ provides and thus, of course, promotes its own brands.

Presence of products on television is also not ignored. Since the autumn of 2009, Maestro de Oliva olive oil is a sponsor of a popular gastronomic program of Smak on the First Channel. In October and November the TV of Krasnodar Territory showed an advertising campaign of pasta Ameria, which is scheduled to continue from February to June 2010 in Moscow (STS and Domashniy TV-channels) and in Krasnodar Territory (STS and Ren TV channels).

Brands of companies participate as sponsors in numerous festivals and gastronomic schools. So, in December 2009, Monini olive oil and Ambra pasta participated in the Festival of Domashny Ochag magazine in the Central House of Artists. Monini and Ambra are constant sponsors of a cooking school of Gastronome magazine; the school used exclusively pasta and olive oil of these brands.